The Media Shop London
The Media Shop offers a fully integrated media planning
and media buying service for advertisers across all media
types: TV, radio, press, magazines, outdoor, transport,
events, online, interactive, viral, digital and mobile.
Our comprehensive research resource addresses all forms
of UK media consumption, consumer behaviour and audience
trends.
We offer competitive monitoring services for online and
offline ad. campaigns, spanning media expenditure and
creative execution.
Our proprietary research tools support brand tracking
campaigns, educational campaigns and response / sales
generative campaigns. These tools enable us to set the
agenda for defining campaign weight, flight, copy rotation
and setting ideal frequency factors.
We offer full monitoring and performance evaluation
analyses to response advertisers. Our response data enables
us to identify optimum response conditions and exploit these
directly to our clients’ brief in the marketplace.
We set realistic campaign objectives closely aligned to
commercial targets that deliver the best environment for
max. creative impact. Well planned media campaigns achieve
the right balance of audience reach and campaign frequency.
We have client testimony and third party evidence to prove
that we are past masters in this regard.
Our life blood is delivering an accountable, competitive
and cost efficient buying performance. No media budget is
too small or too large! Our mission is to deliver the
maximum impact while fully satisfying all preset
communications criteria.
We specialise in managing mixed media campaigns and
integrating online activity with offline activity to
optimise clients’ return on investment.
Our prime market is the UK; we are part of Paramount, a
global affiliated network for clients operating overseas.
Accountability is key and we govern the following: position,
price, placement, share of voice, cost per thousand,
coverage, frequency, guaranteed compensation re all resolved
disputes.
Each account is controlled by a board director, who will
maintain a close eye on progress at every stage.
Through The Media Production Shop we also offer print
production facilities at a fraction of costs typically
associated with creative agencies |
