Mixed Media Campaigns and Media Supply

The Media Shop offers a fully integrated media planning and media buying service for advertisers across all media types: TV, radio, press, magazines, outdoor, transport, events, online, interactive, viral, digital and mobile.

Our comprehensive research resource addresses all forms of UK media consumption, consumer behaviour and audience trends.

We offer competitive monitoring services for online and offline ad. campaigns, spanning media expenditure and creative execution.

Our proprietary research tools support brand tracking campaigns, educational campaigns and response / sales generative campaigns. These tools enable us to set the agenda for defining campaign weight, flight, copy rotation and setting ideal frequency factors.

We offer full monitoring and performance evaluation analyses to response advertisers. Our response data enables us to identify optimum response conditions and exploit these directly to our clients’ brief in the marketplace.

We set realistic campaign objectives closely aligned to commercial targets that deliver the best environment for max. creative impact. Well planned media campaigns achieve the right balance of audience reach and campaign frequency. We have client testimony and third party evidence to prove that we are past masters in this regard.

Our life blood is delivering an accountable, competitive and cost efficient buying performance. No media budget is too small or too large! Our mission is to deliver the maximum impact while fully satisfying all preset communications criteria.

We specialise in managing mixed media campaigns and integrating online activity with offline activity to optimise clients’ return on investment.

Our prime market is the UK; we are part of Paramount, a global affiliated network for clients operating overseas.
Accountability is key and we govern the following: position, price, placement, share of voice, cost per thousand, coverage, frequency, guaranteed compensation re all resolved disputes.

Each account is controlled by a board director, who will maintain a close eye on progress at every stage.  Through The Media Production Shop we also offer print production facilities at a fraction of costs typically associated with creative agencies.

Mixed Media Campaigns and Media Supply